The Model-Bloggers Who Launched the Inclusive #IAmAllWoman Project

Glamour’s September issue H&M ad, which featured plus-size model Katy Syme and Ghanaian-English beauty Adwoa Aboah posing side by side with Heather Kemesky and Iselin Steiro, was a rarity among fashion campaigns. Plus-size models have only recently begun to snatch up traditionally straight-size jobs (think of Paloma Elsesser for Nike Women) and even then they’re often relegated to Instagram campaigns, cast as a fairly obvious marketing ploy and touted as “real” women as opposed to models. Runways and print ads may be more inclusive than ever before, but as Forbes’ list of 2016’s highest earning models clearly demonstrates, for many the opportunity just isn’t there. Models of varying shapes, weights, races and ages continue to be sold separately. That’s where the All Woman Project comes in.

IMAGE: COURTESY OF ALL WOMAN PROJECT